There is so much (so much!) that goes into running a small business and it doesn't help that even the tiniest of details matters. From the footer on the last page of our website to the alignment of the text in this post, it's all important. Lucky for us, paying attention to those 'small parts' is second nature to Brit and me. As experienced shoppers that grew up with the rise of online shopping, we have seen the good, bad, and ugly when it comes to quality, customer service and everything in between. So naturally, when it came to our own company we had a few ideas in mind about what to do and (definitely) what not to do.
When someone makes a purchase from us we want them to feel special. In many cases, the customer has just treated himself or herself to a new bag, so why not continue the pampering?
Every Tesoro product comes with its own patterned dust-cloth bag. That way, dust won't collect on your precious purchase when you aren't using it. Genius.
All of our dust-cloth bags are made by Brit's mom, Pam Reed. Pam also shoots a large portion of our photography, but we'll save that for another time.
If a bag sells online and we need to ship it, we use a box from a previous delivery. Because, recycling. So much of our materials are ordered online so why not use what we already have, right?
Before selling our first bag way back in 2016, we ordered printed tissue paper to make the unpacking experience even more lovely. Once in its dust-cloth, each bag is then wrapped in our fancy tissue paper and gently placed in a box, which is often lined in packing materials. Packaging a bag is essentially creating a little bed and tucking it in at night.
If you think this is already above and beyond when it comes to shipping, you're wrong. There is still so much more to do, like handwriting a personalized thank you note to the customer. It means more to us than you could ever imagine when we sell a bag. Putting our appreciation onto the back of a postcard doesn't even come close to describing how thankful we are to each customer, but shipping ourselves with the bag and screaming "Thank you!" once at the customer's home seemed excessive.
As Tesoro continues to grow, we hope to make every step of your shopping and purchasing experience even better. Please leave any tips or suggestions you have for us in the comments section below.
And as always, thank you.