The Struggle is Real
Hey guys. So it's been a long time since I’ve taken the time to post on here. More than a year actually. : O There are a lot of bullshit excuses for that, but the real reason is that I just never know how to say what I need to say.
Tesoro is a small brand, working hard every day in the hopes to let one more lady know how your purchases can positively affect the world around you. And because of that, I often don’t feel like people don’t really care about what I have to say. BUT, that is going to change. It's my own insecurities that lead me to think this way, and this year I am going to work hard to make myself feel more worthy of this platform I’ve been given.
A lot has changed in the past few months. Those of you who know me and the business well know that my business partner decided it was time for her to do her own thing in the new year. Although I am super excited for Tesoro to be in my control, it was a hard blow because Emily and I were not just business partners, but best friends too. Working with your friend can be super rewarding but also really challenging. I totally understood Em wanting to do her own thing, and I am so happy to announce that she is now living the Leslie Knope dream working at Parks and Rec in West Chester. The transition was smooth, but the work load is overwhelming. My social life is on the back burner, as is any self care or free time to do laundry, and its taken a toll.
In addition to the above changes, the incredible investors that I have had the privilege of working with up until this point have recently learned that their path to citizenship in the USA has been rejected, and they will be forced to move to Canada to continue to run their business. That means that Tesoro will no longer have the kind of financial support that we previously had. This presents all kinds of challenges, and I will likely have to make some big changes to keep my small business alive. Not to fret, I will do whatever it takes to make this business work, but it has been a challenging few months, to say the least.
I am not the most well-spoken individual (in real life I have the mouth of a sailor and absolutely no filter), and writing things down and putting them online is a scary thought to me. On the other hand, so many of you have expressed interest in the way Tesoro is run, how bags are made, or even what a day in my life looks like, so I am going to do a better job sharing those things with you in the future via this blog and both Facebook and Instagram.
I wrote this post mostly to get me over the fear of writing the first one, but also to be super transparent to all of you wonderful people who have support Tesoro for the past 4 or 5 years. Its been a long road to where I am now, and it will continue to be a long road to get to where I would like Tesoro to be. But I want to thank every single person who has bought a bag, a $5 keychain or even shopped the other brands that I support in the retail store. You have all impacted my life so extraordinarily and it is a privilege to be a small part of your lives.
There have been so many great things to happen in the past couple months as well! The shoot at Joshua Tree was amazing, and Tesoro is officially selling in a shop in Santa Monica. There are more great thing coming that I can't announce yet, but keep your eye out for a few very exciting things.
Thanks so much for taking the time to read this if you have gotten all the way to the bottom with me. You are all incredible and I can’t tell you what it means that you have stayed tuned into Tesoro for all this time.